Simon Ryninks

Starring Yungblud
Directed by Simon Ryninks and Dino Dimopoulos
Produced by The Unthank Alliance
© Interscope Records

For Yungblud’s Loner we wanted to make a video that authentically portrayed Dom’s roots, showing his old stomping grounds and places that are close to his heart. Drawing mostly from early Oasis, Blur and photographer Kevin Cummins, we applied iconic Britpop visuals to a contemporary artist to make something new and distinct. Shooting in his hometown and his grandparents house, we created an honest portrait of Dom that emphasised the rawness of the track.

To date, this film has over 21 million views.